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Shopify President Harley Finkelstein says the company's Audiences marketing tool, which uploads customer data to Meta and Google's ad platforms, is a key focus (Tim Bradshaw/Financial Times) 03-01-2023

Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company’s Audiences marketing tool, which uploads customer data to Meta and Google’s ad platforms, is a key focus  —  Canadian ecommerce group touts new tool that allows retailers to pool customer data and better target ads


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