Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing (Benedict Evans) 06-03-2023

Benedict Evans:
Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing — I first started paying attention to Amazon’s ad business a couple of years ago, when a line called ‘other’ in the back of the accounts started to grow really fast.