IAC and PwC: US digital ad revenue rose 10.8% YoY to $209.7B in 2022, down from 35% YoY in 2021; social media ad revenue rose 3.6% YoY in 2022, down from 39.3% (Megan Graham/Wall Street Journal) 12-04-2023

Megan Graham / Wall Street Journal:
IAC and PwC: US digital ad revenue rose 10.8% YoY to $209.7B in 2022, down from 35% YoY in 2021; social media ad revenue rose 3.6% YoY in 2022, down from 39.3% — Headwinds from the economy and privacy protections were offset by growth in areas such as retail ad networks and streaming TV, executives and analysts say