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A database on Microsoft's Xandr containing 650K+ “audience segments” shows how data brokers classify consumers by surveilling their online and offline activity (The Markup) 09-06-2023

The Markup:
A database on Microsoft’s Xandr containing 650K+ “audience segments” shows how data brokers classify consumers by surveilling their online and offline activity  —  A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” …


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