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As Spotify's podcast strategy of focusing on exclusives and celebrity hosts continues to falter, the company seems to be shifting its focus to selling ads (Amrita Khalid/The Verge) 22-06-2023

Amrita Khalid / The Verge:
As Spotify’s podcast strategy of focusing on exclusives and celebrity hosts continues to falter, the company seems to be shifting its focus to selling ads  —  The company is entering the ‘next phase’ of its podcast strategy — but will it learn from its mistakes?


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