Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were “automated or from bots” (Mark Matousek/The Information) 24-06-2023

Mark Matousek / The Information:
Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were “automated or from bots” — Last year, the CEO of messaging app IRL repeatedly said it had 20 million monthly active users, who chatted about shared interests and planned real-world events together.