Meta plans to let people in the EU directly download apps through Facebook ads; a pilot is set to start with select Android app developers as soon as in 2023 (Alex Heath/The Verge) 29-06-2023

Alex Heath / The Verge:
Meta plans to let people in the EU directly download apps through Facebook ads; a pilot is set to start with select Android app developers as soon as in 2023 — Meta is planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple’s app stores.