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Sources: some top ad agency executives say they'll commit up to 20% more with YouTube this fall than in 2022, while traditional TV ad commitments are down 15% (Sahil Patel/The Information) 02-08-2023

Sahil Patel / The Information:
Sources: some top ad agency executives say they’ll commit up to 20% more with YouTube this fall than in 2022, while traditional TV ad commitments are down 15%  —  The Hollywood labor strikes have proven a boon for YouTube, with Google’s video-streaming service luring television ad buyers …


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