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Senior YouTube staff express concerns over Shorts drawing away audiences from long-form videos, which produce more revenue but may be “dying out” as a format (Cristina Criddle/Financial Times) 03-09-2023

Cristina Criddle / Financial Times:
Senior YouTube staff express concerns over Shorts drawing away audiences from long-form videos, which produce more revenue but may be “dying out” as a format  —  Concerns raised that TikTok rival is drawing audiences away from the platform’s longer-form videos


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