BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions (Alistair Charlton/Forbes) 07-09-2023

Alistair Charlton / Forbes:
BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions — BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.