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Sources: Apple rethinks its movie strategy, including rolling back theatrical releases and cutting budgets for most to under $100M, after some box office misses (Bloomberg) 27-09-2024

Bloomberg:
Sources: Apple rethinks its movie strategy, including rolling back theatrical releases and cutting budgets for most to under $100M, after some box office misses  —  The tech giant intended to spend $1 billion annually on films for cinemas.  After several box office disappointments …


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