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Revolut plans an ad sales push, expects to derive a “proper chunk” of its revenue from targeted ads, and hires an ex-TikTok executive to lead its media strategy (Akila Quinio/Financial Times) 23-04-2024

Akila Quinio / Financial Times:
Revolut plans an ad sales push, expects to derive a “proper chunk” of its revenue from targeted ads, and hires an ex-TikTok executive to lead its media strategy  —  The London-based fintech has hired a TikTok executive to lead a ‘media strategy’ as it seeks to diversify revenues


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