Marta Balaga / Variety:
Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US — By the end of 2024, TikTok has generated approximately $8 billion in ad revenue in the U.S.
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