Marketing tech company Zeta Global agrees to acquire LiveIntent, another marketing tech provider, for $250M in cash and stock, in a deal set to close in Q4 2024 (Megan Graham/Wall Street Journal) 08-10-2024
Megan Graham / Wall Street Journal: Marketing tech company Zeta Global agrees to acquire LiveIntent, another marketing tech provider, for $250M in cash and stock, in a deal set to close in Q4 2024 — Zeta said LiveIntent’s database of customer information will strengthen its own offerings as marketers make first-party data a priority Lees verder op Tech Meme