VaynerMedia: in 2022, buying 1K video ad impressions on TikTok cost around 50% less than Instagram's Reels, ~33% less than Twitter, and 62% less than Snapchat (Financial Times) 10-01-2023
Financial Times: VaynerMedia: in 2022, buying 1K video ad impressions on TikTok cost around 50% less than Instagram’s Reels, ~33% less than Twitter, and 62% less than Snapchat — Advertisers and brands say an increasing amount of digital ads spend is moving away from Meta, YouTube and Twitter Lees verder op Tech Meme