Sources: some top ad agency executives say they'll commit up to 20% more with YouTube this fall than in 2022, while traditional TV ad commitments are down 15% (Sahil Patel/The Information) 02-08-2023
Sahil Patel / The Information: Sources: some top ad agency executives say they’ll commit up to 20% more with YouTube this fall than in 2022, while traditional TV ad commitments are down 15% — The Hollywood labor strikes have proven a boon for YouTube, with Google’s video-streaming service luring television ad buyers … Lees verder op Tech Meme